Sugandha Gaur is a Creative Communication enthusiast with 10+ years of experience comprising of Advertising, Research, and Teaching Under-graduate and Post-graduate students in varied setups. She holds a Ph.D. in Media Arts from University of Delhi, India - a highly valuable experience that enhanced her knowledge tremendously in unconventional advertising approaches. 

Her expertise lies in teaching communication with a user-centered strategic approach accompanied with a robust process of research, experiment and validation. She believes that happiness comes from creating meaningful engagements through innovative yet simple ideas; she believes that delightful experiences lead to lasting impressions; and she also believes in simplifying ideation process and understanding varied audience while combining empathy with creativity.

She is motivated by the fact that every problem is a unique story and, a learning opportunity. She is always seeking exciting opportunities to teach and collaborate in the areas of Integrated Advertising Campaigns, Branding, Activation, Media Arts and Social Innovation.